Backbase Omni-Channel CX Platform
The OmniChannel Engagement Platform for banks
Multi-Device Customer Experience Platform
Backbase Customer Experience Platform (CXP) helps you create rich, interactive web portals and mobile applications. Allowing you to create, and manage deeply relevant customer experiences on any device. Delighting your customers and driving measurable business results.
Backbase CXP comes with a complete set of integrated customer experience management functions, including: integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, secure application integration, cross device delivery, smart targeting, digital marketing tools, and integrated analytics.
At the same time, Backbase CXP offers robust enterprise security and application integration technology that helps you integrate your existing systems and applications with ease, enabling you to leverage your previous IT investments.
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Backbase Digital Banking Platform
Next to Backbase CXP, Backbase has created Backbase DBP, our digital banking platform, optimized for retail banking, commercial banking and wealth management scenarios. Backbase DBP includes the omni-channel and customer experience power provided by Backbase CXP, enriched with out-of-the-box Digital Banking Apps (from account opening, to transactions, money movement, and so on) and our Digital Banking Services, making it possible to use Backbase DBP as a digital banking solution on top of any core or back-end system