Why consumer behaviour in the UK is changing and how to adapt
The UK is undergoing a major shift in
consumer behavioral change.
The major shift in behaviour is around expectation when it comes to communicating and interacting with brands. Customers are more interested in brands that make it easy for them interact with them on their own terms, their own choice of channel and when they want to. Not to be limited to with what brands has to offer.
In this whitepaper in association with mycustomer.com, we deep dive into the behavioural change and what brands must do to keep up.
- Why is there a customer service gap between what consumer opinion of brands’ communication offerings and what brands think of themselves.
- What truly omnichannel means, from the customer perspective, remember customers do not know what the words omnichannel mean.
- Why you must avoid silos of engagement
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