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Industry Insight

Arabic NLP-Based Social Analytics

Benchmark your brand health.

Powered by IST’s Arabic NLP (Natural Language Processing) engine, Industry Insights is a Social Media analytical tool that will provide valuable marketing intelligence to your organization to make informed decisions.

Designed for Telecoms and Banking

IST Industry Insights is a Social Analytics Solution focused on Middle Eastern digital social interactions within the Banking and Telecoms industry. Built using the latest Advanced Natural Language Processing (NLP) technology for Arabic text, Industry Insights can provide market intelligence on:

  • How customers view  your brand
  • How you compare to your rivals
  • Changing Sentiment over time
  • Marketing Campaign feedback
  • Brand Health and Market Positioning

Listening to your customers

Listen to what your customers have to say about your organization so you understand their feelings towards your brand so you can alter and fine-tune your marketing activities to what your customers want.

Listening to your Industry

Industry Insights not only provides intelligence for your organization, but more importantly, you can listen to what your current or potential customers are saying about your rivals within the industry. This powerful intelligence will help you to adapt to changing market conditions and customer behaviour more effectively.

Contact IST – Your Trusted Genesys Partner


Arabic Sentiment Analysis

Highly accurate Arabic Sentiment analysis based on Natural Language Processing (NLP) is performed on all incoming interactions. All interactions are categorised into positive, negative or neutral based on the ‘sentiment’ or emotion expressed in the comment.

Multi-Lingual Support

Analyze social interactions in multiple languages including English, Spanish, Japanese, Chinese, French, German, Italian, Korean and Portuguese via Google Cloud Natural Language integration

Topic Recognition

Topics discussed within comments are detected and classified into appropriate groups for analysis. Topics are pre-defined words that are selected based on industry relevance. E.g., in banking, topics include: Loans, Savings Accounts and Credit Cards.

Competitive Analysis

A 360-degree view of how your brand is performing against the competition.

User Notifications

Agents are empowered by their performance metrics within the Agent Workspace.

Franco-Arab Support

Common Franco-Arab terms and phrases are detected and correctly assigned a sentiment.

Social Listening

Twitter, Facebook and Instagram

Learn From Competitors

What’s better than learning from your own mistakes? Learning from your entire industry’s mistakes. Gain Access to what your competitors are doing on social media and how customers are feeling about it, allowing you to strengthen your own brand.

Monitor Brand Health

Track and Analyze your brand’s performance across all your social media channels in one place. Monitor sentiment levels, presence and reach over time.

Increased Customer Loyalty

Loyal customers are important for your bottom line, monitor your customer’s feelings and thoughts to engage and interact with them better, this will make them feel valued and it will increase loyalty and their Customer Lifetime Value (CLV).