Arabic NLP-Based Social Analytics
Benchmark your brand health.
Powered by IST’s Arabic NLP (Natural Language Processing) engine, Industry Insights is a Social Media analytical tool that will provide valuable marketing intelligence to your organization to make informed decisions.
Designed for Telecoms and Banking
IST Industry Insights is a Social Analytics Solution focused on Middle Eastern digital social interactions within the Banking and Telecoms industry. Built using the latest Advanced Natural Language Processing (NLP) technology for Arabic text, Industry Insights can provide market intelligence on:
- How customers view your brand
- How you compare to your rivals
- Changing Sentiment over time
- Marketing Campaign feedback
- Brand Health and Market Positioning
Listening to your customers
Listen to what your customers have to say about your organization so you understand their feelings towards your brand so you can alter and fine-tune your marketing activities to what your customers want.
Listening to your Industry
Industry Insights not only provides intelligence for your organization, but more importantly, you can listen to what your current or potential customers are saying about your rivals within the industry. This powerful intelligence will help you to adapt to changing market conditions and customer behaviour more effectively.
Contact IST – Your Trusted Genesys Partner
What’s better than learning from your own mistakes? Learning from your entire industry’s mistakes. Gain Access to what your competitors are doing on social media and how customers are feeling about it, allowing you to strengthen your own brand.
Track and Analyze your brand’s performance across all your social media channels in one place. Monitor sentiment levels, presence and reach over time.
Loyal customers are important for your bottom line, monitor your customer’s feelings and thoughts to engage and interact with them better, this will make them feel valued and it will increase loyalty and their Customer Lifetime Value (CLV).