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Every year, Gartner identifies technology trends that are critical to business. This year, the list comprises a number of strategic contact center trends that will enable CEOs to deliver growth, [...]

We need to understand what the analysts are saying. We need to understand how the market trends are going today. According to the 2020 Global Customer Experience Benchmark report based on the [...]

We IST are extremely proud of our Gold Partner Genesys to be named as a Leader in the recent Gartner Magic Quadrant for Contact Center as a Service. Proving that Genesys is committed to its [...]

During the current crisis, an increasing number of organizations strengthened their digital platform for better customer interaction, enabling a means to better assist their customers through [...]

Most companies noted that data residency and governance, along with industry-specific regulations were their major discouragement while considering a cloud-based solution. With the growing number [...]

Various customer engagement centers within the region have increased their adoption of cloud-based solutions which enables them to move from a Capex to Opex business environment. Cloud-based [...]

In order to improve customer experience and operational efficiencies, contact centers are increasingly blending AI with the cloud where both machines and humans are working together for a better [...]

Organizations in the Middle East are increasingly investing in technology to gain an advantage in an increasingly competitive environment, adopting structured and results-oriented digital plans [...]